IRET MV6: Mission, Vision & 6 Keys

We know the most successful organizations put people first, which is why our company is built around our employees. Our Mission and Vision unites our employees as one family. Our 6 keys are guide posts that create and encourage a culture of working hard for each other, our residents and our investors.


To provide a great home - for our residents,
our employees, and our investors.


To be the premier provider of apartment homes
in vibrant communities by focusing on integrity
and serving others.


6 Keys to Success:



Do The Right Thing


Integrity, ethics, accountability guide all of our decisions, with a laser focus on delivering results.



One Team


We have one mission, one vision, one family, one team. Collaborate. Empower. Communicate.



Serve Others


Respect everyone. Build trust. Listen. Deliver outstanding customer service. Develop our communities.



Dare to Win


Be courageous.
Seek continuous improvement. Be bold. Speak up. Exceed expectations.



Embrace Change


Be flexible. Innovate the future. Thrive. Encourage and reward creativity.



Take Action


Lead the market. Be proactive. Execute on the strategy. Capitalize on opportunity.


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